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Documentation Prospect Research

Prospect Research

Prospect Research Reference

Browse tenant guides generated directly from the Markdown files in docs/tenant.

Overview

This reference lists the confirmed staff-facing areas, configurable settings, and visible prospect outputs in Prospect Intelligence.

Use this page when you need a quick reminder of:

  • where Prospect Intelligence appears in the workspace
  • which settings affect the model
  • what outputs staff can see after a refresh
  • how to interpret the refresh-based nature of the feature

Staff-facing areas

Prospect Intelligence appears in:

  • Workspace Settings > Prospect Intelligence
  • AI > Prospects
  • the prospect summary panel in constituent profiles

These areas work together to support configuration, list-level review, and individual-profile interpretation.

Configurable settings

Confirmed settings include:

  • enable Prospect Intelligence
  • major gift threshold
  • leadership annual threshold
  • lapsed after days
  • second-gift window start and end
  • planned giving relationship years
  • planned giving consecutive giving years

Setting guidance

Enable Prospect Intelligence

Turns the feature on for the workspace.

Major gift threshold

Defines the giving level that should count as a meaningful major-gift signal in your organization.

Leadership annual threshold

Supports interpretation of stronger annual giving patterns where relevant in the model.

Lapsed after days

Defines how long a donor can remain inactive before being treated as lapsed.

Second-gift window start and end

Defines the time range used to identify donors who may be in an important second-gift opportunity window.

Planned giving relationship years

Supports longer-term relationship signals used in planned-giving style prospecting logic.

Planned giving consecutive giving years

Supports consistency-based signals that may strengthen planned-giving relevance.

Visible prospect outputs

Confirmed visible outputs include:

  • composite score
  • RFM label
  • top segment
  • last refreshed timestamp
  • lapsed flag
  • major gift qualified flag
  • planned giving flag
  • second-gift window flag
  • top strengths
  • top risks
  • recommended next action

Output guidance

Composite score

A summarized prospect ranking signal.

RFM label

A shorthand view related to recency, frequency, and monetary behavior.

Top segment

Highlights the most prominent prospect grouping or interpretation surfaced for that profile.

Last refreshed timestamp

Shows when the current persisted prospect outputs were last generated.

Lapsed flag

Indicates that the constituent meets the workspace’s configured lapsed criteria.

Major gift qualified flag

Indicates that the constituent meets the workspace’s configured major-gift threshold logic.

Planned giving flag

Indicates that the profile matches configured longer-term planned-giving style signals.

Second-gift window flag

Indicates that the donor appears to fall into the configured second-gift opportunity timing.

Top strengths

Highlights positive factors contributing to the prospect view.

Top risks

Highlights caution factors or weaker signals that may matter when planning outreach.

Provides a suggested practical next step based on the visible prospect context.

Refresh behavior

Prospect scores are:

  • workspace-scoped
  • derived from the latest persisted refresh
  • not live recalculations on every page load

This matters because changing settings does not automatically update every visible score until a refresh has been run.

Notes

  • Prospect scores are workspace-scoped.
  • Scores come from the latest persisted refresh, not live recalculation on page load.
  • The tenant docs only describe scoring factors exposed through settings and help text.
  • Prospect Intelligence is best used as a prioritization and review aid, not as a replacement for fundraiser judgment.